SINGAPORE (November 08, 2023) – Primer, a unified infrastructure for global commerce has received investment from Tencent, one of the world’s main internet companies. This investment will bolster its position as a market leader, while continuing to expand its reach and broaden its product portfolio. This will be on top of the significant growth that Primer has experienced across Europe, the Asia Pacific and US markets, with leading brands such as Zip, Beam, Printify, Ocado Smart Platform, ONE Championship and New Look.
With its collaboration with Tencent, Primer will see a continued growth, alongside a global portfolio of investors which will create even more partnerships. Over the years, the company has redefined the infrastructure landscape by linking payment and commerce services, while creating a powerful set of payment recovery, success and AI tools. With this solid foundation, merchants are able to pay more attention to providing a superior experience that delivers maximum returns and quick market expansion while boosting customer lifetime value.
With the funds that are injected from Tencent, Primer will focus even more on product innovation, enhance payment products and features and encourage further penetration into global markets. It is a crucial chapter in Primer’s existence, where accelerated growth and keen innovation are set to bolster the company and its products.
Commenting on the investment Gabriel Le Roux, CEO and co-founder of Primer said: “This is an incredibly exciting moment for us. We are addressing a huge problem in the payments industry by enabling merchants to create better commerce experiences while unlocking new revenue streams for the ecosystem. Our mission is to transform the commerce landscape forever, and this investment will not only allow us to deepen our expansion but build innovative data products to better serve the needs of our customers.”