HID Launches Unique ID Card Solution

SINGAPORE (November 09, 2023) – ASSA ABLOY Group brand HID, a global leader in providing identity solutions launched HIDâ ELEMENTä, a range of unique identity-card printing, coding and engraving solutions earlier this week.

The solution promises to deliver purpose-built card personalisation to meet the needs and speeds of clients, particularly large-scale customers such as government departments, financial institutions and corporate enterprises. Along with the ability to create large quantities of ID cards in minimal time, HID ELEMENT provides superior resolution UV ink printing, laser engraving and better cost-per-card economy as well.

Headquartered in Austin, Texas, USA, HID is powered by over 4,500 employees across more than 100 countries, and has served millions of people with their high-quality products and services.

“From government entities to financial card issuers and service bureaus, customers around the world have unique card personalisation and issuance requirements that in many cases, cannot be met by standard direct-to-card and retransfer printers — yet where large production machines may be too cost- or space-prohibitive,” said Lee Wei Jin, regional director of Secure Issuance, Asia Pacific at HID. “By bridging the gap between desktop printers and central issuance machines, HID ELEMENT pioneers a new approach for delivering a host of highly configurable card personalisation options that address current and evolving customer challenges,” he added. 

Among the many benefits that come with the HID ELEMENT Solution are; 

  • a lower total cost of ownership —Printers deliver lower cost-per-image over standard, ribbon-based desktop Direct-to-Card (DTC™) or retransfer card printers and a lower total cost of ownership (TCO) than feature-comparable central issuance systems.
  • Unique card personalisation options —Printers introduce new and more cost-effective approaches to card security and durability not available elsewhere, such as the ability to create colour tactile effects or apply focused overlay.
  • Unprecedented modularity in a desktop — Solutions offer highly customisable functionality, scalable throughput and an array of encoding options to meet a broad range of high-volume ID and financial card personalisation needs. It also offers the flexibility to purchase UV inkjet printing and laser engraving systems either together or as separate, stand-alone units to meet unique card programme requirements.
  • Ease of use —Solutions are as easy to use as standard DTC and retransfer desktop printers but with the modularity, power and throughput speed to rival central issuance — opening up a world of possibilities for credential issuance at the desktop.