UnaFinancial, Velexa Join Forces to Build Global Financial Platform in UAE

Singapore-based international finance and tech group UnaFinancial recently announced its partnership with Velexa, a cutting-edge wealthtech disruptor in the investment-friendly UAE. This partnership is expected to leverage the expertise and experience of both companies to create unique, user-friendly and readily accessible investment opportunities in the region.

UnaFinancial opened its doors in Europe and the APAC region in 2015, where it has been providing digital financial services to its clients. Their new chapter in the Middle East will bring about seamless digital investment opportunities to a myriad of customer segments.

Complimenting UnaFinancial’s digital services, Velexa’s investment platform will be the backbone system that will provide a solid foundation to the core functionality of the partnership. The technological solution is customised to meet the specific requirements of UnaFinancial, where API-based connections as well as automated trade executions are key functions. With this, UnaFinancial’s clients will be able to acquire and trade multiple assets such as equities, forex, bonds, commodities and derivatives seamlessly.

“The UAE is ranked first among fintech centers worldwide in terms of innovation, market size, and development potential. It has a favourable regulatory environment for startups and a high level of digitalisation with a smartphone and Internet penetration of 96% and 99%, respectively. We are proud to be part of the UAE’s digital development and hope to contribute to the local fintech landscape,” explained Natalia Ishchenko, CEO of UnaFinancial. “The technological solution offered by Velexa perfectly aligns with our vision of the future product. Combined with the impeccable reputation and commitment to delivering high-quality service, Velexa is an optimal FinTech partner in our pursuits.”

“UnaFinancial has a bold vision, and we are excited about this partnership. We recognise the immense potential for growth and innovation in the UAE’s dynamic financial market. Together, we will reshape the future of the financial services industry in the country, making it more accessible and user-friendly for people from all walks of life. Powered by Velexa, UnaFinancial’s clients will be able to seamlessly join the world of investing across different financial assets around the globe,” added Tamara Kostova, CEO of Velexa.

The first phase of the investing platform rollout will focus on enabling investment options & tools covering US Equities & ETFs and FX trading to both novice and experienced investors. Additionally, using a state-of-the-art API integration framework, Velexa will integrate with UnaFinancial’s front-end applications.

UnaFinancial and Velexa place the user at the center of every interaction by aiming to deliver intuitive, secure, and transparent investing experience. From the beginning of their collaboration, the two companies have worked closely to define unique user journeys supported by a framework of streamlined business processes.

This partnership marks a significant step forward in the world of wealthtech and is set to reshape the financial services landscape providing retail investors with a superior, feature-rich platform for accessing financial markets across the world.