SINGAPORE, June 15, 2021 – Signify (Euronext: LIGHT), the world leader in lighting, appoints Rami Hajjar as the new Cluster Leader for South East Asia, effective on 1 April 2021. Succeeding Alok Ghose, Rami is responsible for further entrenching Signify’s leadership position in the lighting industry, bringing innovative connected lighting solutions to its customers in South East Asia. The former President Director of Signify Indonesia will be based in Singapore and report to Maria Letizia Mariani, Chief Commercial Officer of Signify.
“We are pleased to announce the appointment of Rami as our new Cluster Leader in South East Asia. With a lineup of illustrious successes under his belt, his appointment is a strategic step for Signify to bolster its growth and elevate its business in South East Asia to greater heights,” said Maria Letizia Mariani.
“I am very honoured to embark on a new chapter with Signify in South East Asia at an opportune time. I look forward to working with the team to strengthen Signify’s position as the world leader in various lighting segments — be it professional, consumers, smart lighting, system and services, UV-C, animal-centric lighting, and horticulture — in South East Asia, whilst helping the markets unlock the extraordinary potential of light for brighter lives and a better world,” said Rami Hajjar on his appointment.
Rami joined Signify in the Middle East as Marketing Director in 2010 and later served as the Head of Professional Channel and General Manager for the Middle East, excluding Saudi Arabia. After witnessing substantial growth and assumed market leadership among lighting companies, Rami was appointed as the General Manager in 2013. During his tenure in the Middle East, Rami has helped the region to grow with major regional successes by winning all EPD projects in the Middle East; becoming the first lighting company to be ESCO certified; and co-developing the Philips Dubai lamp with the government, which is the most energy-efficient lamp in the world.
Hailed from Lebanon, Rami graduated with a degree in Environmental and Civil Engineering from the American University of Beirut and holds an MBA from INSEAD in France. Before joining Signify, Rami has worked in engineering design and consultancy, contracting, sales, marketing and management consultancy.