SINGAPORE, June 17, 2021 – Zalora, Asia’s leading fashion and lifestyle e-commerce platform, has officially been appointed by Malaysian leather fashion supplier, Leapro Fashion, to support its entry into Southeast Asia’s e-commerce market as its exclusive supply chain solution provider.
Leveraging its modular multi-channel e-commerce fulfillment service, One-Stock Solution (1SS), the partnership will enable Leapro Fashion to tap on Zalora’s expertise and extensive market reach to launch international fashion brands, such as Swiss Polo, Playboy, and Volkswagen, on Zalora, as well as on Shopee in Malaysia and Singapore, and Lazada in Malaysia.
1SS, a “Fulfilment as a Service ” solution, was chosen as it offers brands unparalleled warehousing and last-mile delivery to reach a wider audience across the region. It consolidates stocks in Zalora’s E-Fulfillment Centers and offers a logistics infrastructure that can be used across all digital platforms for a consistent multi-channel shopping experience. Fully flexible and adaptable, 1SS also enables Leapro Fashion to pace its expansion by allowing them to make strategic decisions on the types of platforms, markets and services to include at different phases.
Additionally, centralising its e-commerce operations with Zalora allows Leapro Fashion to reduce stock risk and complexity in its expansion online. In fact, the move to leverage 1SS has significantly reduced Leapro’s operational manpower and increased the volume of orders processed, leading to more than three times the uplift in Gross Merchandise Value (sales) in less than a year.
Sandra Lee, Brand Manager, Leapro Fashion shares that apart from sales, their customer satisfaction has also increased dramatically with the digitalisation of their business.
“Partnering with ZALORA has made the process of taking our business online convenient and efficient, with no need for major adjustments in our operations from our previous offline-retail set-up. We are now more accessible than ever to both new and existing customers, and we see great potential for even more growth with ZALORA’s expertise and reach in the Southeast Asian market,” she adds.
“1SS is offered to strategic brand partners to help them deliver products and reach a wider customer base more effectively,” Matej Urban, Lead for Fulfillment Services, Zalora says. “As the retail landscape increasingly shifts towards the adoption of an omnichannel approach, we are excited to work closely with Leapro Fashion to help them capture new opportunities and also expand options for shoppers in this digital age.”
Future expansion plans are currently in the works, with aims to expand Leapro Fashion’s presence to both the Philippines and Indonesian markets in the coming year.