SINGAPORE, September 12, 2024 – Onic, the digital telco brand launched by Circles and e& international, has marked its first year of success in Pakistan, establishing itself as a leader in digital telecommunications. The joint venture between Circles, a global innovator in telco digital transformation, and e& international, a major telecommunications provider in the MENAP region, has propelled Onic to the forefront of the digital telecom space.
Since its launch in partnership with Pak Telecom Mobile Ltd (PTML), Onic has grown rapidly, delivering high-speed data and seamless digital services to Pakistan’s tech-savvy users. The brand has made significant strides, with over 20% subscriber conversion and a strong market presence, particularly among digital natives.
John McEvoy, CEO of e& international Digital Joint Venture, highlighted the collaboration’s achievements: “Onic’s success reflects the synergy between e& international’s market leadership and Circles’ technological innovation. We are excited to continue delivering value to our customers in Pakistan and the region.”
In its first year, Onic has also embraced innovation, with 20% of its customers adopting eSIM and partnerships with local e-commerce and financial platforms like Daraz and Easypaisa. It has further enhanced customer experience by offering near-instant customer service and benefits through strategic collaborations with brands like Careem, Foodpanda, and Golootlo.
Adeel Najam, Co-Founder of Circles, added, “Onic’s rapid growth and market success within its first year is a testament to the strength of our partnership with e& international. Together, we are setting new standards for telco digital transformation and customer satisfaction.”
Operating on the cutting-edge Circles X platform, Onic continues to evolve with innovative features designed to enhance digital lifestyles. The platform’s success has been recognized globally, with the brand earning awards and gaining international attention, including a feature on Times Square.
Onic’s journey over the past year underscores the powerful combination of Circles’ technological prowess and e& international’s market reach, setting a new benchmark for digital telecom in Pakistan and the broader MENAP region.