F J Benjamin, Aleta Planet in Pact for UnionPay Virtual Debit Card for Customers

SINGAPORE, March 29, 2021 – Singapore’s leading fashion retailer F J Benjamin (FJB) and fast-growing fintech, Aleta Planet, have signed a Memorandum of Understanding (MOU) for a co-branded UnionPay virtual debit card that will help make shopping and payment easier and safer as well as offer generous cash rebates to cardholders.

The FJB-Aleta Planet co-branded card is powered by Aleta Planet’s proprietary technology and UnionPay International’s platform. UnionPay is owned by the association of banks in China and is the world’s biggest issuer of bank cards.

With the card, FJB customers will be able to pay like a local in China, where almost all transactions, particularly in small and medium-sized establishments, are cashless. Chinese tourists with UnionPay cards travelling to Southeast Asia will also find it easier to shop at FJB stores in Singapore, Malaysia and Indonesia. UnionPay will also promote the card to all its outbound travellers to shop at stores that accept their cards including FJB’s.

Under the MOU, FJB shall make the co-brand programme available to all its existing customer base and actively promote the card to new customers, while Aleta Planet shall issue virtual accounts to customers endorsed by FJB and extend fintech services to them. Both parties will work to finalise a definitive agreement within 60 days.

FJB’s Group CEO Nash Benjamin said: “We believe this virtual debit card will boost sales at our stores and offer shoppers various promotional benefits. This will also give us an amazing marketing and communication platform offering ease for digital payments to shoppers at our stores.  FJB has traditionally been a brick-and-mortar but as technology advances and customers’ shopping habits evolve, we see the need to adopt digital means to engage them but also make their experience at our online and offline stores more convenient and safer.”

Aleta Planet’s Chairman and Group CEO Ryan Gwee said: “We are delighted to partner FJB to launch our co-branded virtual debit card which will introduce new and innovative ways for an established brick-and-mortar retailer like FJB to interact with their customers digitally.”