Filipino-owned beauty company conquers Indonesia


The beauty care products that are loved by many Davaoeños for many years already are now invading the Indonesian market. The home-grown skin and beauty company, RDL Pharmaceutical Laboratory Inc., recently signed a memorandum of understanding (MOU) with an Indonesian firm, the PT. Amosys Indonesia. (Sunstar)

The contract signing on their business partnership was held last September 24 at the Convention Hall of D’ Leonor Inland Resort and Adventure Park at Communal Buhangin, Davao City.

The Pt. Amosys Indonesia is a subsidiary of a group of companies that is also into plantation, mining, property, plant, garment, hotels and other business. It now serves as the distributor of RDL products in Indonesia.

Present during the signing are Leonora Lim (RDL CEO and president), Robert Lim, RDL COO and executive vice president), Mercedita Lim (RDL vice president for operations), Alexander Lim (RDL vice president for admin), Anthony John Modequillo (RDL sales and marketing manager for local and export), Ramon Jao (RDL foreign business consultant for Indonesia), Romeo Jardiel (RDL assistant to the EVP), Budi Santoso (PT. Amosys business development manager), Kawiro Susilo (PT. Amosys managing director), and Desirya (PT. Amosys sales and marketing director).

“We like to bring the legacy of Madam Leonor to the next level. Their products are well-accepted in Indonesia,” says Susilo in an interview. For Modequillo, their partnership with PT. Amosys is a good avenue to expand their market and let their products be known to the other parts of the world as well. “We choose PT. Amosys because they are capable and they are the biggest distributor in Indonesia. We believe that this partnership is a better opportunity for RDL to explore and penetrate the whole Indonesia and in the world, hopefully,” Modequillo said.

The RDL Sales and Marketing Manager added that since last year, 70 percent of their products are distributed on the international market while 30 percent are widely-distributed within their local distributors.

“Bale sa 100 percent na ini-export namin, 60 percent of it goes to Indonesia while the remaining are distributed to the different parts of the world.” Majority of their well-loved products include whitening, anti-aging, moisturizer, sun block, RDL Kit, astringent, toners, creams, lotions, and soaps. Aside from Indonesia, RDL products are also exported in Africa, Nigeria, Ghana, Malaysia, Thailand, Pakistan, Nepal, Singapore, and some countries in the Middle East. As the business continue to grow, RDL is making sure that the beauty products they are delivering are coupled with sense of customer service, excellence and innovation.

The company, which is 100 percent Filipino-owned, assured that they are committed to produce high quality, safe and innovative products to its valued customers in both local and international markets. With its aim to produce high quality stuff, the company is adopting the International Organization for Standardization 9001:2000. Also present during the contract signing are Indonesian Consulate to Davao General Berlain Napitupulu and Consul Wayhu Permana.