HONG KONG, September 15, 2025 – China’s largest third-party on-demand delivery provider, Hangzhou SF Intra-city Industrial Co., Ltd. (“SF Intra-city”; Stock Code: 9699.HK), has officially rolled out its “SoFast” brand in Macau, marking the company’s latest step in expanding beyond mainland China.
The launch follows the brand’s debut in Hong Kong in July 2024 and comes through a strategic partnership with Macau’s leading lifestyle service platform, Aomi APP. The collaboration integrates both companies’ resources to deliver a comprehensive one-hour on-demand delivery service, while driving the digital upgrade of Macau’s lifestyle economy.
One-stop delivery for merchants and consumers
The new service creates a dual offering for businesses and individual users in Macau. Local merchants can place orders through SF Intra-city’s merchant platform, while consumers will be able to access on-demand delivery by selecting the “SoFast” option on updated versions of the Aomi APP or SF-Express APP.
Operating daily from 8 a.m. to midnight, the service initially covers the Macau Peninsula and offers one-hour delivery across categories including food and beverages, documents, flowers, jewelry, and consumer electronics.
The company said this expansion addresses the fast-growing demand for convenience and “instant gratification” consumption among Macau residents.
Growth potential beyond mainland China
With demand for fast and reliable local delivery growing steadily in Macau, SF Intra-city sees significant room for expansion compared to the more mature mainland market. The company expects to align its services across Hong Kong and Macau with those on the mainland by integrating with merchant-owned apps, expanding concierge and pickup services, and strengthening last-mile delivery solutions in partnership with its parent, SF Holding.
By offering multi-scenario services across food delivery, retail, e-commerce, and lifestyle categories, SF Intra-city aims to capture orders from increasingly diversified channels. Its proven third-party, multi-scenario delivery model is expected to add fresh momentum to Hong Kong and Macau’s on-demand logistics markets
The Greater Bay Area continues to be a strategic testing ground for SF Intra-city’s international ambitions. With experience accumulated in serving varied urban markets across the region, the company says it is building a stronger foundation for future forays into overseas markets.