SINGAPORE, February 21, 2025 – In a groundbreaking move to support the rapidly growing creator economy, Gushcloud International, a global creator management and licensing company powered by AI, has partnered with Singapore-based fund manager Azure Capital Pte Ltd to launch the Azure-Gushcloud Entertainment Finance Fund. This initiative aims to “future-proof” digital creators by providing them with financial support to scale their businesses and achieve long-term sustainability.
Pioneering Creator Financing
The newly launched fund is structured to secure creator incomes while offering early access accredited investors a fixed annual return of 12.5% paid quarterly. This strategic move enables digital creators to evolve from influencers to established businesses by unlocking opportunities in content ownership, brand development, licensing, and digital commerce.
“Gushcloud has always believed in the importance of building sustainable and scalable incomes for creators,” said Althea Lim, Group CEO and Co-Founder of Gushcloud International. “With the creator economy projected to reach $500 billion by 2030, we have leveraged AI and technology to analyze the incomes of over 100 million creators globally. This has enabled us to work with Azure Capital to develop a fund that provides capital to high-potential creators, helping them grow their businesses and gain a competitive edge in the global market.”
Azure Capital, led by Founder & CEO Terence Wong, has established itself as a leader in crafting investment funds focused on future-friendly themes. The company previously launched the Azure-Lyte Fund, which factors commissions for freelancers, a rapidly expanding segment of the workforce.
Christopher Cheng, Managing Director at Azure Capital, highlighted the significance of the initiative: “Since launching the Azure-Lyte Fund in 2019, we have successfully provided financial solutions to professionals across various industries with zero defaults. Our new partnership with Gushcloud marks an exciting expansion into the gig economy, where we can provide capital based on creators’ past, present, and projected incomes to help them grow their revenue streams sustainably.”
Investing in the Creator Economy
The initiative comes as digital creators transition from independent influencers to small and medium-sized businesses. According to industry insights, a creator’s income typically stems from multiple sources:
- 60% from brand endorsements and sponsorships
- 30% from platform payments (e.g., YouTube ad revenue)
- 10% from subscriptions and merchandising
As major platforms such as YouTube, X, Snapchat, Meta, and Spotify expand their creator payout initiatives, the industry is witnessing rapid monetization growth. In fact, YouTube alone has distributed over US$107 billion to creators in the past three years.
Gushcloud’s category focus has primarily been on female-led content in skincare, beauty, wellness, and fashion. “Data shows that female audiences are highly engaged with the creators they follow, leading to strong conversions in e-commerce,” said Andrew Lim, Chief Financial Officer at Gushcloud International. “We have invested in creators over the past 24 months and have seen healthy double-digit returns. With this fund, we aim to do more in a predictable and secure manner, fostering sustainable growth within the creator economy.”
With this initiative, Gushcloud and Azure Capital aim to empower top-performing creators worldwide. Terence Wong, Founder of Azure Capital, emphasized the global potential of the fund: “Creators are now the backbone of the digital entertainment industry, and equipping them with the right resources will allow them to take control of their financial futures. This fund is designed to identify and invest in leading global creators, hedging on strong market trends and Fortune 500-backed brand partnerships to ensure safe and high returns for investors.”