SINGAPORE, January 16 2025 – Samsung Electronics has appointed Jeffrey Hahn as its new President for Singapore. With over two decades of global leadership experience, Mr. Hahn will oversee the company’s operations in the Republic, steering its strategic direction and leading the next phase of growth and innovation.
A Samsung veteran since 2004, Mr. Hahn brings extensive expertise in sales, strategic planning, and regional management across Europe and Asia Pacific. In his previous role as Group Leader in Samsung’s Sales Innovation team, he drove initiatives to optimise business outcomes and enhance operational excellence.
AI-Driven Vision for Singapore
Mr. Hahn’s top priority is to bring Samsung’s AI vision to life in Singapore. He aims to democratise AI across personal and home ecosystems, encompassing mobile phones, wearables, home appliances, and visual displays. His focus is on creating secure and seamless connected experiences while empowering individuals, businesses, and communities to unlock AI’s transformative potential.
“Singapore’s ambitious vision for AI creates unprecedented opportunities for Samsung to align with and contribute to the nation’s transformative journey,” said Mr. Hahn. “Our mission is to empower Singaporeans with the confidence and trust needed to embrace AI, enabling them to thrive in an AI-powered future.”
Commitment to Sustainable Growth
Internally, Mr. Hahn plans to focus on building a foundation for sustainable growth by enhancing operational efficiency and productivity. By adopting innovative strategies, he aims to position Samsung as a leader in an ever-evolving technological landscape.
Outside of work, Mr. Hahn enjoys an active lifestyle, spending his free time hiking, playing baseball and golf, and cherishing moments with his family.
This appointment marks a pivotal time for Samsung Electronics as it continues to integrate AI into everyday life while aligning with Singapore’s technological ambitions.