AdInMo, ZBD to Offer Instant Bitcoin Rewards for Mobile Game Players


LONDON, UK and HOBOKEN, NJ, USA (October 13, 2023) – In-game advertising monetisation platform AdInMo, announced recently of their technological partnership with ZBD, set to open up exciting new opportunities for monetisation for both mobile game players and developers while raising the bar with immersive in-game ad formats.

The groundbreaking partnership will, for the first time, allow players to be rewarded for viewing in-game ads. AdInMo’s InGamePlay branded ads are positioned into the gameplay itself, generating revenue for hundreds of developers while enhancing the player experience. Developers and publishers get to share in-Game ad revenue with their players in the form of small amounts of real Bitcoin powered by ZBD’s Bitcoin Lightning technology. These ads join popular reward mechanisms with in-game formats to further increase the player’s engagement and retention.

Kristan Rivers, co-founder and CEO of AdInMo said: “We’re always looking for ways to innovate while delivering our core purpose of enhancing player experience. Rewarded ad formats are an established part of hybrid monetisation loved by players and driving excellent revenue for developers. Combining in-game brand experiences and player rewards is a world-first.”

“ZBD understands the nuances of the games ecosystem and we’re excited to work with them to bring the first release of AdInMo’s powerful new monetisation format, Rewarded InGamePlay to the market. With happy, rewarded players the gaming audience is also more valuable to advertisers in terms of attention and engagement,” he added.

Working with AdInMo, ZBD can now expand its focus to rewarding player attention to the gameplay itself, rather than during breaks in play, broadening its existing approach to supporting mobile games monetisation. In this way, Square Enix’s Ludo Zenith experienced an 82% increase in ARPDAU after integrating ZBD rewards, while Fumb Games’ Bitcoin Miner increased its day 30 user retention by more than 10x. The new format is already available to the AdInMo developer community. No additional integration is needed; it is simply a matter of enabling Bitcoin rewards and specifying how they wish to share the revenue with players.

“The goal of ZBD has always been to help drive improved performance for the games industry, an industry which we love. We’re very excited that our first deep integration directly into in-game advertising technology is with a partner that shares our values and offers ads that are completely unobtrusive and which do not interrupt players as they’re enjoying the game,” said Ben Cousens, chief strategy officer at ZBD. “The model of rewarding players with a share of ad revenue is driving phenomenal success for all of our partners. This is the future of free-to-play engagement. Our partnership with AdInMo streamlines this approach by linking rewards directly into the ads themselves in real-time, a material step-change in this net-positive disruption for games developers,” he added.