SINGAPORE, March 31, 2026 – Yubico has appointed Poupak Modirassari Enbom as Chief Marketing Officer, as the company strengthens its global go-to-market strategy amid rising demand for phishing-resistant authentication solutions.
Enbom joins the cybersecurity firm at a time when organisations are accelerating the shift towards modern identity security frameworks, driven by the growing complexity of AI-enabled threat landscapes.
In her new role, she will lead Yubico’s global marketing and business development functions, with a focus on scaling demand generation, strengthening executive engagement, and reinforcing the company’s leadership in hardware-backed authentication and passwordless security.
She brings extensive experience in cybersecurity and identity security, having built and led global go-to-market organisations across sales and marketing. With an engineering background and a track record of driving cross-functional business initiatives, she is expected to contribute to Yubico’s continued global expansion.
Her appointment comes as enterprises increasingly prioritise secure digital identity frameworks to address evolving threats, including phishing and identity-based attacks.