SINGAPORE, April 15, 2025 – In a move set to accelerate the digital transformation of Southeast Asia’s small and medium-sized enterprises (SMEs), leading eCommerce platform Enstack has announced a strategic partnership with AI solutions pioneer Dyna.Ai. The collaboration will focus on developing hyper-localised, AI-driven tools aimed at streamlining operations, boosting efficiency, and unlocking new avenues of growth for millions of entrepreneurs across the region.
With Southeast Asia’s digital economy evolving at breakneck speed, the need for intelligent, adaptable business solutions has never been greater. A recent Kearney report estimates that AI-driven personalisation could boost online sales conversions by as much as 25% by 2030—a figure that reflects just a fraction of AI’s potential impact. Tapping into this opportunity, Enstack and Dyna.Ai are set to empower SMEs with cutting-edge, localised technologies typically reserved for large-scale enterprises.
This latest collaboration marks a new chapter for Enstack, which has already established a strong presence in the SME landscape with partnerships like its earlier tie-up with Canva to offer design support for small businesses. With this new initiative, the company is aiming higher, leveraging AI to enhance how businesses operate at every level.
Smart AI Solutions for Everyday Business Challenges
The first phase of the partnership will roll out a suite of external-facing AI tools to support Enstack’s rapidly growing merchant base. These include:
Smart Onboarding – A fully automated and intuitive system to simplify merchant onboarding processes.
Intelligent Ops – An AI-powered suite that offers smart inventory management, personalised operational recommendations, and customer engagement tools.
SkyAI – A dedicated, always-on AI agent providing merchants with real-time support around the clock.
Speaking on the partnership, Macy Castillo, Founder and CEO of Enstack, said: “Dyna.Ai’s deep understanding of AI and their strong regional insight makes them the ideal partner as we take the next step in transforming business for SMEs. This partnership is not just about technology—it’s about providing our merchants with tools that make daily operations easier, more intuitive, and more scalable.”
Dyna.Ai shares the same vision for regional empowerment. Cynthia Siantar, General Manager at Dyna.Ai, added: “We’re proud to be a part of Enstack’s journey. Together, we’re creating hyper-localised solutions that bring real, measurable impact to the lives of business owners in Southeast Asia. This partnership represents a leap forward for digital commerce in the region.”
A Shared Mission for Inclusive Innovation
Both companies are committed to democratising access to advanced AI tools—bridging the gap between small businesses and the kinds of intelligent technologies that were once the domain of large corporations. By focusing on local needs and regional nuances, Enstack and Dyna.Ai aim to deliver tailored innovations that resonate with entrepreneurs and accelerate business growth.
The partnership will also focus on optimising Enstack’s internal processes through AI-driven automation, further boosting platform efficiency and scalability as the company continues to expand its footprint across Southeast Asia.