Retail’s Big Show NRF 2024 comes to Singapore with APAC Edition from June 11 – 13

SINGAPORE, March 21, 2024 – The National Retail Federation (NRF) in the U.S. and global event organiser Comexposium will be hosting the inaugural NRF 2024: Retail’s Big Show Asia Pacific in Singapore from June 11 – 13, 2024 at the Sands Expo and Convention Centre.

Retail’s Big Show is the signature global retail event held in New York City annually, and has been ranked as one the top 200 events in North America and one of the 50 fastest-growing trade events internationally.

With support from the Singapore Tourism Board (STB), the Asia Pacific (APAC) edition of Retail’s Big Show will be held in Singapore for the first time this year. Themed “Fast Track Your Success”, NRF 2024: Retail’s Big Show Asia Pacific will feature a remarkable line-up of conference programmes, exhibition and retail store tours across the three-day event in June. These include the latest technology and innovations, best practices and thought leadership spanning the entire retail industry, such as AI and machine learning, and sustainability and ethical practices; in-store experiences, supply chain, loss prevention and asset protection; as well as merchandising and immersive technologies.

The list of distinguished conference speakers include:

  • Simon Miles, Former Vice President, Global Omnichannel, Coca-Cola
  • Yuki Habu, Director & Executive Vice President and Executive Officer, Aeon Co., Ltd
  • Ian Wonshik Kwon, Chief Strategy Officer, Lotte Retail HQ
  • Nicole Sheffield, Managing Director, Wesfarmers OneDigital
  • Ken Feyder, Head of IT, Americas, Hermes
  • Panchalee Weeratammawat, Chief People Officer, Central Retail Corporation

“APAC is the world’s largest retail market and yet the most underserved. This dynamic and diverse marketplace is at the cusp of a transformative era where traditional retail paradigms are no longer adequate to meet fast-evolving consumer demands,” said Ryf Quail, Managing Director, NRF 2024: Retail’s Big Show Asia Pacific, Comexposium.

Home to 60 per cent of the world’s population, the APAC retail market has been experiencing unprecedented growth, fueled by the region’s vast population, increasing urbanisation and the rapid rise of megacities, as well as consumers’ savviness in using advanced technology to access products and services.

Enterprise Singapore, the government agency championing enterprise development, is supporting the Singapore Retailers Association to curate unique retail store tour experiences for show delegates and also bring together Singapore retail technology players to showcase at the national pavilion. The three-day event is expected to attract more than 300 exhibitors and over 5,000 retail leaders from the region and across the world to share knowledge and best practices, network with industry peers, and witness the latest technology and innovations available for transforming consumer experiences in the new retail age.

“As cross-border travel from China continues to rebound to pre-pandemic levels, it’s likely that the growing number of Chinese travellers will give a further boost to retailers in places like Singapore, Japan, Thailand, Australia and Hong Kong,” said David Mann, Chief Economist, Asia Pacific, Mastercard. “At the same time, consumers across Asia Pacific are spending more on dining out and eating in, as well as experiences like concerts and mega events. For example, Melbourne typically sees an uplift of over 10% in retail sales in the city during the Australian Open tennis tournament.”