Providing premium Lifestyle solutions on rent


Sahil Chaudhary, Co Founder – Rentram

With over 5 years experience in 3 different continents i.e. Europe, Africa and Asia, Sahil decided to venture into entrepreneurship with his co founder Anil Hudda, an IIT Kharagpur & IIML graduate and setup Rentram, that offers premium lifestyle solutions on rent.

Sahil did his masters in Finance from EDHEC business School, France (ranked in top 5 B- schools  in Europe by Financial Times).  Previously he was an investment banker at Royal Bank of Scotland and a management consultant at Deloitte Consulting. Sahil is also an author of some internationally published and award winning research papers.

Anil Hudda  the COO and Co Founder has worked with Nomura, RBS and Genpact and is a huge sports enthusiast with significant achievements at college level. He is also a keen poker player and derivatives market trader. Anil is currently overlooking a mix of technology, operations and finance at RentRam along with Sahil.

What is Rentram? How do you see this as a competitive offering  & winning proposition to customers?

We are an  online rental platform for electronics and furniture. We provide Electronics like AC, Fridge, Washing Machine, TV etc and Furniture like Beds, Table — Chairs on monthly rental basis. It helps our customers to save money and enjoy a premium lifestyle.RentRam is cheapest amongst its competitors while we provide new sealed pack products to our customers. We also offer products as per the local requirements, for instance in Delhi NCR in summers it gets very hot and there are lots of power cuts. Hence we offer very cheap Air Conditioners and Invertors so that that our customers can get respite. Unlike others RentRam does not have variable rental with tenures. Most of our customers love the fact that they don’t have to pre-decide the tenure while the rent remains the same. We are also trying our best to provide same day delivery to our customers

What were the key factors that led you to take this plunge?

When myself and Anil moved to Gurgaon, we took an unfurnished apartment on rent. However we didn’t want to invest a lot of money in buying so many expensive electronics and furniture. Hence we tried to find a local vendor who could give us on rent, but their products were very old and unreliable. Then we though if we are facing this problem, so many others like us would have the same problem. We did some market research and number crunching and realised there is a huge potential in this market. Hence we decided to go for it.

Where did you meet your Co-founders/partners?

Both of us are from the same city i.e Jaipur but we met while working for RBS (Royal Bank of Scotland) in the investment banking division.

How did you manage the initial capital?

We are managing the initial cost by investing some capital ourselves and bootstrapping.

What were the first 90 days like?

It was amazing, every day when we started to work in the mooring there was a new challenge waiting for us. Initially when we started most things went wrong starting from government documentation, issues in the website, the sellers were not providing products on time etc, however we managed to pass through to initial scare and we able to successfully put more than 100 products on rent in first 60 operational days.

Have you managed to raise any funding — angel/seed etc.?

We are in talks with quite a few investors who could share the same vision as we have for this company and help us to grow.

What is the guiding philosophy when it comes to doing business?

We have a simple vision for RentRam to provide cheaper and high quality electronics & furniture rental services aimed at simplifying lifestyle & reducing liabilities. We want to focus only on these two categories and we want to be the best in it.

Where do you see yourself 3 years from now?

In 3 years from now we would be spread across pan India Metro cities. We would be the best in electronics and furniture rental products and after services.