HONG KONG, March 30, 2026 – Weilong Delicious Global Holdings Ltd (9985.HK) reported solid financial performance for 2025, with net profit increasing 33.6% year-on-year to RMB1.43 billion, supported by product innovation, brand development and omni-channel expansion.
The company recorded revenue of RMB7.22 billion, up 15.3% year-on-year, while gross profit rose 14.9% to RMB3.47 billion. Net profit margin improved to 19.8%, reflecting efficiency gains despite rising raw material costs. A final dividend of RMB0.17 per share was proposed.
Product innovation and consumer trends drive growth
WL Delicious continued to strengthen its multi-category product strategy, with vegetable-based products increasing their revenue contribution to 62.4%.
The company launched several new product variants during the year, including high-fibre and regionally inspired flavours, targeting evolving consumer preferences for health, convenience and novelty.
Brand engagement and digital marketing expand reach
The company deepened engagement with younger consumers through brand collaborations and digital campaigns. Initiatives included co-branding with popular Chinese animation franchises and increased presence on social media and content platforms.
Online channels recorded steady growth, supported by live streaming, influencer marketing and content-driven engagement strategies.
Omni-channel distribution strengthens market penetration
WL Delicious expanded its omni-channel distribution network, enhancing both offline retail coverage and online platform operations.
The company strengthened its distributor network, improved in-store execution and leveraged emerging retail formats such as snack specialty stores. At the same time, it expanded into content-driven e-commerce platforms to capture new growth opportunities.
Operational efficiency and expansion
The company continued to invest in automation and digital transformation across its production facilities. It operates five production plants in Henan Province and commenced construction of a new factory in Guangxi to support future growth.
Looking ahead, WL Delicious said it will continue to expand its product portfolio, strengthen brand engagement and enhance supply chain efficiency to sustain long-term growth.