Move combines 78 years of travel heritage with advanced AI-led corporate travel, sports hospitality, and integrated marketing solutions
HONG KONG, November 25, 2025 — CSTS Enterprises Inc., the Hong Kong–headquartered pioneer in dynamic media, entertainment, sports and travel-technology solutions, has announced a major corporate restructuring to fully integrate Connexus Travel Limited — Hong Kong’s first registered and award-winning travel agency — into the CSTS family. The move marks a significant expansion of CSTS’s end-to-end global corporate travel management capabilities while strengthening its ambition to become a worldwide leader in integrated, experience-led marketing solutions.
CSTS Enterprises, long recognised for its ability to connect major global sports and entertainment IPs with regional and local brands, is evolving its portfolio to include comprehensive product development and distribution across sports and entertainment tickets, hospitality, travel, and ancillary services such as flights and hotels. The restructuring brings Connexus Travel’s seven decades of trust, global events experience and wide-ranging travel expertise into CSTS’s advanced technology-driven ecosystem.
Transforming Corporate Travel and Integrated Marketing
Connexus Travel (formerly Swire Travel), established more than 77 years ago, has been a cornerstone of Hong Kong’s travel landscape. Its integration into CSTS enables the enlarged group to deliver holistic corporate travel management while elevating CSTS’s capabilities in travel marketing and SaaS-based regional solutions.
CSTS is known for crafting innovative, end-to-end marketing frameworks that link international sports and entertainment properties—such as the FIFA World Cup and Formula 1 — with brand partners seeking immersive customer engagement. By fusing Connexus Travel’s heritage with CSTS’s cutting-edge platform, the Group aims to redefine how corporations plan, manage, and leverage travel for business impact across Asia Pacific and beyond.
Abel Zhao, recently appointed Group Chief Executive Officer and Executive Director of CSTS Enterprises, positioned the integration as a strategic leap forward: “To build on Connexus Travel’s extensive experience in corporate travel management, we believe the future lies in advanced AI and data-driven information systems. These technologies offer clients unparalleled efficiency, cost-effectiveness, seamless global support, and new business opportunities through our integrated marketing solutions.”
He added that global sports and entertainment events are increasingly becoming powerful touchpoints for corporate marketing, making one-stop travel and brand engagement solutions more valuable than ever.
A Unified, Experience-Led Ecosystem
The restructured CSTS Group now comprises CSTS Integrated Marketing, CSTS Technologies, and Connexus Travel—together forming a unified ecosystem that blends consulting, iconic service and intelligent travel technology.
The combined entity will offer:
- Comprehensive corporate travel management programs
- 24/7 personalised support
- Cost-management advisory and data intelligence
- Access to premier sports, entertainment, and lifestyle events
- AI-enabled travel and marketing platforms
- Integrated brand engagement and experiential content solutions
“This is a transformative moment for our company and our clients,” Zhao said. “By bringing together strategic consulting, iconic service, and intelligent solutions, CSTS is evolving from a service provider into a long-term travel and entertainment partner dedicated to delivering seamless journeys and lasting value.”
Honouring Legacy, Accelerating Innovation
Connexus Travel’s Managing Director, Simon Hague, echoed the sentiment, noting the alignment of values and vision: “This integration allows us to honour our legacy of trusted service while evolving into a smarter, more connected travel partner that delivers intelligent, end-to-end solutions for businesses worldwide. It reflects our shared commitment to service excellence and innovative client solutions that will accelerate growth and write the next chapter of our legacy.”
The integration is set to enhance CSTS Enterprises’ role as a global expert in developing and managing innovative travel-technology and end-to-end marketing solutions. With deep domain expertise, AI-powered tools, and a strong understanding of consumer behaviour, CSTS aims to redefine corporate travel as a seamless, data-driven, value-enhancing experience.
The restructuring also strengthens CSTS’s positioning as a high-tech leader in corporate travel, integrated marketing, and advanced technology services — capable of delivering transformative business outcomes for brands engaged in sports, entertainment, and cultural marketing.
Asia-Pacific Growth and Global Ambition
With corporate travel, sports tourism, and experiential marketing on the rise across the region, CSTS is preparing to scale its enhanced service model. The combined strengths of CSTS Technologies’ digital platforms, CSTS Integrated Marketing’s brand expertise, and Connexus Travel’s decades-long reputation are expected to drive long-term growth and reinforce the Group’s standing as a trusted partner for corporations seeking elevated travel and brand engagement solutions.
By integrating the legacy of Hong Kong’s oldest travel agency with CSTS’s next-generation marketing and AI capabilities, the company is positioning itself to lead the next era of smart corporate travel and global event-driven brand experiences.