SINGAPORE, February 27, 2026 — Syfe, which manages over US$10 billion in assets under management, has partnered with J.P. Morgan Asset Management to launch an institutional-grade active ETF strategy for Singapore investors, marking the first time a digital wealth platform in the city-state has offered J.P. Morgan’s active ETF portfolio through a managed solution.
The collaboration introduces the Equity Alpha portfolio powered by J.P. Morgan Asset Management, designed to deliver excess returns over the MSCI World Index through active stock selection and asset allocation, while maintaining cost efficiency typically associated with passive ETFs.
The launch comes amid a surge in global demand for actively managed ETFs. In 2025, active ETFs accounted for approximately 25 percent of global ETF inflows, up from 16 percent in 2023, reflecting growing investor appetite for transparent, flexible access to active management strategies.
Targeting consistent alpha at ETF-like costs
The Equity Alpha portfolio targets annual alpha of 0.5 to 1.0 percent above benchmark returns. J.P. Morgan Asset Management has delivered long-term outperformance relative to the MSCI World Index over a 20-year period using its research-enhanced investment process.
The strategy follows an index-aware approach that takes numerous small active positions rather than concentrated bets. This structure aims to overweight undervalued companies while preserving broad diversification across sectors and geographies. Country exposures are adjusted with modest tilts based on long-term macro views, adding an additional layer of potential alpha without significant regional concentration.
While J.P. Morgan provides research insights and market perspectives, Syfe retains full discretionary authority over portfolio decisions to ensure alignment with long-term objectives and risk parameters.
Bridging institutional access and retail distribution
Traditional actively managed funds often charge annual fees between 1 and 2 percent, which can erode long-term investor returns. By constructing the portfolio using actively managed ETFs as building blocks, Syfe provides access to J.P. Morgan’s institutional research at an underlying cost of approximately 0.20 percent per year, comparable to many passive ETFs and significantly lower than traditional active mutual funds
Ritesh Ganeriwal, Managing Director and Head of Investment and Advisory at Syfe, said the partnership aims to narrow the gap between institutional sophistication and retail accessibility.
“At Syfe, we believe most long-term investors benefit from staying invested in global equities, but they should not have to choose between high-fee active funds and purely passive trackers. By partnering with J.P. Morgan Asset Management, we are bringing a repeatable, research-led process to individual investors that was historically available only to large institutions,” he said.
Yuejue Jin, Co-Head of Multi-Asset Solutions Asia at J.P. Morgan Asset Management, said the collaboration expands access to the firm’s active investment expertise across Singapore’s retail segment
Regional wealthtech competition intensifies
The launch underscores intensifying competition among digital wealth platforms in Singapore, where retail investors are increasingly seeking diversified global exposure and lower-cost investment solutions. As robo-advisory platforms mature, differentiation is shifting toward product depth, institutional partnerships and fee efficiency.
The rollout follows an earlier collaboration between Syfe and J.P. Morgan on an Income+ Max portfolio for Hong Kong investors, suggesting a broader regional strategy to distribute institutional strategies through digital channels.
With more than 8 percent of Singapore’s adult population reportedly using the platform, Syfe’s move signals a continued push to integrate global asset management expertise into retail-facing wealthtech ecosystems, positioning itself at the intersection of accessibility, affordability and active investment sophistication.