Jakarta fashion festival features stories, philosophy

Light footsteps, a confident gaze and a totally immersed audience; things you might expect at a fashion show, and some of the things you can find at the 13th Jakarta Fashion and Food Festival ( JFFF ).The fashion part of the festival, which runs until May 15, also features the stories and philosophy behind the displayed collections (www.thejakartapost.com)

Fashion enthusiasts from various ages gathered at Mal Kelapa Gading in North Jakarta to see two shows, namely the #JFFFOOTD and Trendology shows. The former presented collections from local brands to appeal to the daily sartorial needs of Jakartans. Targeting young adults, the collections were diverse in design and each had a unique, edgy touch. LMT, the first brand to open the show, showcased a black and white EQUALITE collection that tried to encompass a message of gender equality. The second brand, IMAJI Studio, brought out their identity as a natural dye apparel brand through the Dongeng Alam collection featuring a mix of soft colors embodied in their clothes.

NOKI, a brand that focuses on using printed batik techniques, presented the CATRA collection, which translates as “umbrella” in the ancient Sanskrit language. NOKI owner and designer Ninung Trihamtoro emphasized that they wished to bring out Indonesian traditions through their print designs. Gloria Agatha’s Zebra Cross followed, and displayed clothes for young women and children. The show was closed by Ansy Savitri’s Charming Lass Club collection, which exhibited the most colorful clothes during the show. From #JFFFOOTD, the fashion show proceeded to Trendology which displayed collections that are projected to be trends for the next 2016 Fashion Week season in Indonesia. The event organizer stated that the clothes presented must be “bold, chic and up to the minute”.

The show was opened by LOTUZ’s Holy Roman Empire-inspired LUCI F/W 2016/17 collection. There was also the utopia-inspired Eunoia collection from Sav Lavin, the elegant Memento collection from LAISON by Aurellia Santoso and the distinct-looking To Rajang collection from DINIIRA. At the end of the show, Lulu Lutfi Labibi immediately changed the game with his Renjana collection. His show was slowly paced, and the models walked very slowly.