Asia Tech in Vegas: Korean Innovation Set to Play a Larger Role at CES 2026

LAS VEGAS / SEOUL, December 30, 2025 — CES 2026 is set to see stronger and more visible participation from South Korea, reinforcing Asia’s growing influence at the world’s most influential technology event. As part of the Road to CES 2026 global engagement programme, organisers have highlighted Korea as a key innovation market that will bring a broader range of technologies, companies and ideas to Las Vegas in January.

During a dedicated CES engagement stop in Seoul, the Consumer Technology Association signalled that Korean companies will expand their presence at CES 2026, showcasing innovations across artificial intelligence, immersive entertainment, mobility solutions and health technologies. The enhanced participation will underline Korea’s role as one of Asia’s most advanced and globally connected technology ecosystems.

Korean firms are expected to use CES 2026 as a platform to unveil AI-driven products and solutions, reflecting the country’s deep engagement with emerging technologies such as generative AI, robotics and advanced digital applications. Organisers noted that awareness and adoption of artificial intelligence among Korea’s workforce is already widespread, positioning the country to play a prominent role in shaping conversations around AI’s impact on business and society at the show.

Korea’s growing influence at CES follows its recognition as an Innovation Champion on the 2025 Global Innovation Scorecard, a distinction that underscores its leadership in technology development and commercialisation. At CES 2026, this momentum is expected to translate into stronger representation across the show floor, conference programming and innovation showcases.

For Korean companies, CES 2026 will offer a global stage to connect with international partners, investors and customers, while reinforcing Asia’s expanding footprint in Las Vegas. The increased Korean presence will also contribute to broader Asian representation at CES, reflecting shifting centres of innovation and the region’s rising impact on global technology trends.

CES 2026 will take place from January 6–9, 2026, in Las Vegas, bringing together global technology leaders, startups and policymakers. With Korea poised to play a more prominent role, Asia Tech in Vegas is set to be a defining theme as Asian innovation takes centre stage at the world’s premier technology event.