Impacting Millions through safe & green cleaning solutions

Megamorph is India’s First & Only certified Green Company by GC Mark, Germany & DQS in the scope of manufacturing domestic & industrial cleaning liquids. (www.megamorph.in)

Niyati Purohit, CEO and Ashwin Suresh, Managing Director of the Company combine their working experiences from different walks of life and professionals to build a product range and company that solves the humongous issue of hygiene in our country. The team maintains a high standard of quality, service and packaging at affordable prices to the public at large.

Megamorph started operations in 2008. Moving from the consulting to the marketing space was a natural progression for this team of professional experts. The company prides itself on being able to offer affordable and effective solutions in home care that have minimal impact on the environment during its manufacturing process. The company currently has three brands in the market under Megamorph – CareClean Domestic Cleaning Solutions, CareClean industrial cleaning solutions and Amora. Each product has been put together with the aim of making the world a safer, cleaner and better place.

The consumer range- CareClean, is available in over 1000 outlets across Southern and Eastern part of the country. It is also available on Bigbasket. The industrial range is also moving quickly and is currently available in over 50 whole seller dealer locations across India. So much so that we are looking at opening up one more plant in Central India to service the Western and Northern parts of the country. Their current R&D and manufacturing plant is located at Bommasandra industrial area with a capacity of 32 lakh liters annually.

Team ABT reached out to Mr. Suresh for sharing his experience & insights with us.

What inspires you as an Entrepreneur? Why?
Though both of us are from diversely different background, we have always had a similar vision to build a platform for young & energetic people to flourish and partner in the success of an organisation. We have always been driven to build a legacy that our parents will be proud off. Doing this as an entrepreneur gives us the scope and freedom to pursue opportunities ensuring that we maintain our values & principles. Every employee at Megamorph is sure of the fact that he or she is in an organisation that works with a vision, maintains ethics & takes environmental consciousness decisions.

Tell us about the circumstances that led you to setup Megamorph
The vision behind founding this company has always been to Make the World & Safer, Cleaner & Better Place. The lack of basic hygiene, sanitation & cleanliness; which has to be a basic right is often neglected. Both of us strongly believe that it is the responsibility of everyone to pitch.

What were the initial days/challenges like? How did you over come them?
Building the initial team was the biggest challenge. Taking interviews in an office with few rented furniture scattered around and conveying the vision to potential employees was difficult. Once we built the team, getting our first customer took a long time. Everyone wanted testimonials or references when we had none. The first conversion took a lot of effort and investment in free sampling and demos. It is from this one customer that we have built a large network of customers and distributor across India. If we actually sit down and map the connections it certainly will boil down to the first 3-4 customers who gave us the opportunity.

If you were to do one thing differently, what would that be?
Every mistake & wrong turn has always thought us something valuable and shaped our principles & daily functioning. Doing something different may teach us different lessons or the same lessons in a different order but we do not regret any thing that we have done.

Could you recall any one milestone that you are most proud of?
The biggest milestone in our journey was being awarded the prestigious “Green Company” certification by GC Mark Germany & DQS India. We are India’s first company to be awarded this certification in the scope of manufacturing domestic & industrial cleaning solutions. This took a whole lot of effort from the whole team to make environmentally conscious decisions in every division of the organisation.

What is your philosophy when it comes to doing business?
Megamorph stands on 6 pillars – Be a platform for learning and growth; Be passionate for excellence; Be Honest, Be Grateful; Embrace Change; Make work Fun and Care for Everyone, Love will follow

What would you like to achieve in the coming years?
We envision to touch at least a million lives with superior & specialised solutions and radically change the definition of safe & green cleaning. We would like to be an internationally respected brand with green solutions across various industries