Agora Launches Emotionally Intelligent Collectible ‘Fuzozo’ to Tap Gen Z’s Appetite for Smart Play

SINGAPORE, June 23, 2025 — Agora Inc. (NASDAQ: API), a global leader in real-time engagement APIs, has unveiled Fuzozo, an emotionally intelligent AI-powered collectible, at the SuperAI Singapore conference. Riding the momentum created by the viral popularity of designer toys like Labubu, Fuzozo is poised to redefine connected play for a new generation.

Fuzozo is more than a smart gadget — it is a digital companion designed to bond, learn and evolve with its user through real-time emotional interaction. Built using Agora’s ConvoAI Device Kit, the collectible introduces voice, vision and emotion synchronisation, offering a lifelike, relational experience tailored for Gen Z.

“Fuzozo represents a new category of AI — one that’s not just reactive, but relational,” said Tony Zhao, CEO of Agora. “It combines the charm of collectibles with the emotional intelligence of real-time AI, showcasing how our infrastructure can enable the most intimate, human-centered forms of engagement.”

A Smart Toy That Connects, Learns and Grows

Designed to align with Gen Z’s desire for authentic connection and digital fluency, Fuzozo brings together several high-impact features:

Daily bonding and emotional learning – Each Fuzozo becomes unique as it absorbs behavioural cues and adjusts its personality based on ongoing interactions.

Real-world social interactivity – With tap-to-connect NFC, Fuzozo units can share data and “socialise,” unlocking gamified real-life experiences.

Multi-modal communication – Through integrated voice, gesture, and vision capabilities, the collectible engages users in fluid, naturalistic conversation.

At the core of Fuzozo is Agora’s MEM (Multi-Emotion Model) and ECHO CHAIN bionic memory system, which allow the device to remember user preferences, adapt its behaviour, and build a personalised emotional profile over time.

Built on Real-Time AI Infrastructure

Agora’s ConvoAI Device Kit enables Fuzozo’s responsive capabilities. This low-latency, high-performance SDK supports voice processing, emotion recognition, and gesture detection — allowing for smooth, synchronous exchanges, even in high-noise or low-bandwidth environments.

A Strategic Launch in a Digitally Fluent Market

With nearly 30% of Singapore’s resident population comprising Gen Z, and a national average of 422 active digital days per person per year, the city-state offers a strong launchpad for Fuzozo. Singapore’s AI adoption among large enterprises has also grown significantly, rising from 16.7% in 2018 to 44% by 2023.

The launch is well timed. Singapore’s toys and games market is expected to grow from USD 1.34 billion in 2024 to USD 1.66 billion by 2030, with a projected CAGR of 3.6%. This growth is driven by high disposable incomes, a mobile-first population, and strong consumer demand for smart, connected products.

Fuzozo represents Agora’s latest move into AI-powered lifestyle experiences, following its previous work in voice AI agents, smart glasses, and educational bots. By merging emotional intelligence with collectible appeal, Agora is positioning Fuzozo as a next-generation play experience — one that is interactive, personalised, and emotionally resonant.