EternityX Launches Global Knowledge Hub to Help Brands Crack the China Code

SINGAPORE, April 14, 2025 – In a bold move to help global brands close the gap between aspiration and execution in the Chinese market, cross-border AI marketing powerhouse EternityX has unveiled the Global Knowledge Hub — a dynamic, always-on intelligence platform designed to fast-track brands toward becoming truly China-ready.

Announced during a high-powered seminar in Dubai that drew over 200 senior marketers and business leaders from across APAC, China and Europe, the launch signals a significant step in the ongoing evolution of international marketing strategies. With China now a cornerstone of global expansion, EternityX’s new platform is being billed as a must-have resource for any brand looking to resonate in this culturally complex, digitally unique market.

“For global brands, China represents not just a market, but an ecosystem — fast-moving, hyper-local, and brimming with cultural nuance,” said Deric Wong, Chief Business Officer at EternityX. “To engage Chinese audiences meaningfully, you don’t just translate your message — you transform it. That’s what the Global Knowledge Hub is built for.”

Bridging the Cultural Divide

Wong’s keynote at the seminar placed a spotlight on the importance of understanding China’s cultural micro-trends and digital behaviours. He cited examples of localised content codes like “显眼包 (Xian Yan Bao),” a reference to eye-catching accessories that signal social standing, and viral terms like “City不City” and “班味 (Ban Wei)” — expressions that blend street fashion, lifestyle, and Gen Z humour.

Through these insights, the Global Knowledge Hub helps marketers decode not just the language, but the layered social dynamics driving Chinese consumer preferences. The platform also offers deep dives into case studies such as Huawei’s hyper-local campaigns and Qatar Tourism’s culturally adapted branding — both of which set high benchmarks for market engagement.

Why China, and Why Now?

With a projected 140 million outbound Chinese travellers in 2024, a luxury market worth over USD $57 billion annually, and a growing base of 862,400 high-net-worth individuals, China remains one of the world’s most lucrative — yet elusive — consumer markets.

Still, many international brands find themselves lost in translation, often hamstrung by:

Overreliance on Western-centric platforms unfamiliar to Chinese consumers

Generic messaging that lacks cultural resonance

Outdated attribution models that don’t reflect China’s multi-platform, nonlinear consumer journey

“Chinese consumers are active, informed, and incredibly connected — but many brands are still speaking to them through the wrong channels, with the wrong voice,” said Wong. “If you want to grow beyond borders, you must first cross the cultural one.”

A Toolkit for China-Ready Brands

Built atop EternityX’s proprietary ID Space data platform, the Global Knowledge Hub integrates the company’s flagship tools — PilotX (audience targeting), NaviX (market strategy), and MediaX (media execution) — into a single, comprehensive resource.

Marketers can expect access to:

Real-time insights on platforms like WeChat, Xiaohongshu, Douyin, and Petal Ads

Targeting strategies for high-value segments such as Gen Z, digital nomads, outbound travellers and HNWIs

Deep cultural trend analysis and localisation playbooks for campaign development

Charlene Ree, CEO of EternityX, described the Hub as more than just a marketing tool — it’s a strategic springboard. “This isn’t just about tech. It’s about empowering brands with the cultural intelligence and strategic sharpness to lead in the world’s most dynamic market,” she said.

“With the Global Knowledge Hub, we’re giving marketers the map, the compass, and the local guide — everything they need to stop guessing and start winning in China.”

As the global marketing landscape shifts eastward, EternityX’s platform may well be the catalyst brands have been waiting for to make China not just part of their roadmap — but the centrepiece.