Asia pacific’s first millennial 20/20 summit draws over 1,500 in attendance

Asia’s first Millennial 20/20 Summit opened its doors yesterday at the ArtScience Museum, Singapore. Designed to discover the future of next-generation commerce in a marketplace where innovation, disruption and technology are reshaping business, the Asia debut of the world’s first summit for brands, retailers and start-ups provided 1,500 attendees from over 30 countries with a platform to engage in meaningful dialogue around the future of next-generation commerce.

The two-day summit hosted more than 170 world-class speakers across 70 panel discussions, presentations and showcases led by some of the world’s most influential brands and personalities.  Premiering earlier this year in London, Singapore was the second city in the world to host the summit which looked into some of Asia Pacific’s most revolutionary sectors of Travel & Hospitality, Food & Beverage, Fitness & Sport and Fashion & Beauty.

Speaking at the close of the summit, Simon Berger, Founding Partner, Millennial 20/20 said: “We are heartened by the overwhelming response to the Asian debut of the summit and are more determined than ever to deliver a platform to ignite conversations that are paramount to helping brands and businesses adapt and stay relevant in one of society’s most influential movements.”

Key themes included discussions around emerging trends impacting the millennial marketplace in Asia such as a growth in direct-to-consumer business models and approaches; evolving food consumption habits; millennial entrepreneurs.  Speakers from Singapore include brands such as Changi Airport, Diageo, Facebook, Mondelez, Royal Sporting House, Grain, One Championship, Zalora Group and GRAB.  On the agenda are riveting discussions around the millennial consumer in a digitally savvy environment bursting with new business models and trends and the future of the marketplaces they create.

“The millennial generation is one of the most connected generations in the world, with technology embedded in their DNA. This technological mentality has prompted businesses to redefine the way they interact and engage with consumers. To be successful, businesses must adapt and innovate to remain relevant in the marketplace,” said Rupa Ganatra, Founding Partner, Millennial 20/20.

Headline sponsor Accenture announced key insights from a research study into the expectations and shopping habits of consumers, in particular millennials in the digital age in the APAC region.